The Peer Advisor Program™

The Peer Advisor Program™ utilizes a coordinated campaign to effectively reach a target audience.  This series of CME-reviewed multimedia activities is designed to deliver a focused message through multiple formats.  National thought leaders lend their voices to review and comment on treatment options and the latest evidence-based medical data.

Key components include:

• A custom designed multimedia series, which may include direct-mail medical reports, fax reports, online physician interviews, email alerts, downloadable slide presentations, and interactive CDs or DVDs.
• 11 points of contact delivered in 5 weeks.
• Identification and recruitment of Key Opinion Leader physicians.
• Logistical development and coordination of all onsite programs.
• Content development of all multimedia activities.
• Graphic design and development of all visual components including invitations, reports, emails, slide presentations, and CDs.
• Evaluation of Effectiveness opinion survey to determine impact of the program on patient care.